Why is the Rachel Comey sample sale during no-buy July?

Rachel Comey hardly ever does sales. But tomorrow and Friday, you can get some major discounts at her sample sale.
Fun fact: Rachel Comey started as a men's label, and later branched into women's, which is now its focus.

Here's the deal from Refinery29
Score awesome clothing, shoes, accessories, and a selection of guys' footwear at up to 60% off. Standouts include her Arbor dress in Palette Knife (now $242), the Fraction booties (now $156), and for guys, the Uncle Dan Loafer (now $129).
When: Thursday, July 7, from noon to 7 p.m.; and Friday, July 8, from noon to 5 p.m.
Where: Rachel Comey Sample Sale, 335 West 35th Street (between 8th and 9th avenues); 11th floor

 Fraction booties, now $156

 Uncle Dan now $129