Something Borrowed NY: upscale wedding rental site

This is a great idea- instead of buying a million little things you only wear once, Something Borrowed lets you rent an item for a fraction of the original cost.
Like Rent the Runway and a bunch of other sites, this is more for the person who wants a specific brand and piece and not as much for someone who just wants a cheap rhinestone clip or whatever.

The site opens in a week or so, but you can look at the tumblr link above for previews of what they will have. You can also sign up for their mailing list if you want to be notified when it does open for realz.

Here's one item that will be up for renting:

$142 (down from $440) Justine M. Coutoure Claudia Bracelet