Best Generic Beauty Products by store

This MSN article tells you which drugstore/big box store items to get.

Items on their list that I'd try:

Walmart Equate Healthy Glow Daily Moisturizer, $4.54. "Because self-tanners all use the same tan-developing ingredients, expensive ones don't necessarily give better color," says dermatologist Heidi A. Waldorf. This gradual one left us with a natural-looking golden glow after just two days.

Walgreens Cocoa Butter Moisturizing Cream, $2.99. Body butters may come in a variety of packages and prices, but Hammer says that most contain the same ingredient -- cocoa butter -- at very similar concentrations. "It's a rich, fatty emollient that helps seal in moisture without leaving the skin feeling greasy," he says. "This should hydrate dry skin just as effectively as the more expensive versions."

Rite Aid Rx Suncare Faces Sunblock SPF 50, $8.29. "I love this," says Hammer of the antioxidant-packed formula created by the sun line Ocean Potion. "It goes on smoothly and disappears quickly, without leaving the skin feeling greasy at all."

Sephora Long Lasting Metallic Eyeliner, $11. Liquid liners are notoriously difficult to apply, but makeup artist Susan Giordano says that this one (which she says resembles a discontinued liner from Estée Lauder) has a felt-tip applicator that makes it easy to use, and the formula dries quickly.

Sally Beauty Beyond Belief ABH Intensive Repair Serum, $8.99. "This serum contains significant levels of alpha and beta hydroxy acids, so it should help to smooth, clarify, and even out skin tone," says Robinson.

Sally Beauty Ion Shaping Plus Styling Spray, $2.49. "This holds but still leaves hair touchable," says hairstylist Garren.

Sally Beauty Femme Couture Flawless Touch Brightening Corrective Pen, $8.99. "This lightweight concealer is a wink and nod to YSL Touche Éclat," says Surratt.

Target Age-Defying Cleansing Towelettes, $4.29. Stash this packet of soft, moist towelettes in your gym bag. "These are perfect for taking off makeup before your workout and then refreshing sweaty skin afterward," Day says. "And since they have softening ingredients like vitamin E, they won't dry out skin."