Perfume that smells like books

$98 Paper Passion perfume

Wallpaper magazine collaborated with Gerhart Steidl and Geza Shoen to make a perfume that smells like books. And comes in a book.
Totally cute and geeky!
I have a lot of friends who would love this.

“The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld

Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.

“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Geza Schoen